Using Posture is unfair to your competition.
Posture is product marketing and competitive analysis. We build momentum and shift landscapes.
We find the gaps in the market and craft wedges to demonstrate fit, leverage advantages and enhance ROI.
We highlight the relationships between market trends, buyer needs, tech advancements, and your competitors.
We account for your momentum and the competition’s market motions to help you bridge deeper relationships with your audience.
We Work With Amazing Tech and Education Teams.
"Posture's expertise is in distilling vast market insights into a focused set of priorities. Their strategic guidance and visual communication prowess were instrumental to our marketing, partner acquisition strategy and when engaging our board and investors. It's a superpower that combines analytical depth with design excellence."
MATT HULETT
CEO, BOARD DIRECTOR, PETMEDS
“The Posture team has served as a trusted partner on a broad set of projects ranging from pricing, GTM for new products, competitive analysis, positioning, RFPs and sales enablement. They bring a deep knowledge of the edtech landscape coupled with fundamental business acumen to offer a boutique approach to services that meet the evolving needs of the business.“
JULIE KELLEHER
VP SALES ENABLEMENT, DISCOVERY EDUCATION
“Use them. I've worked with Posture for several years to help our executive team successfully package and communicate our strategy to our team and partners. Posture = good.“
JERRY HUANG
CTO, TAL APPAREL, J.HILBURN
“Working with the Posture team is easy and seamless. We engaged them to assist in repositioning our portfolio after acquiring a new K-12 product line and have continued to collaborate to optimize our overall product marketing capabilities. Working with them is like having a world-class consulting team embedded in our company!”
VASANTHA KOSTOJOHN
VP OF PRODUCT, DREAMBOX LEARNING
"I have been incredibly pleased with the "outside-in" approach Posture takes for industry landscape analysis. Their detailed assessments and actionable insights have been pivotal in refining our strategic POVs."
KAPIL JAIN
HEAD OF BUSINESS STRATEGY, DIGITAL MEDIA
We Offer GTM Solutions.
Market Forces
We take an outside-in approach, adopt prevailing wisdom and validate against market forces.
True Scale
Our equation for scale accounts for iteration, sustainability, momentum and competitor response.
Shifting Needs
We sell your roadmap. Our GTM planning takes a long view of how Product / Market Fit and buyer needs will evolve.