We cultivate a deep understanding of your market position and delve into the nuances of your industry to identify where true growth potential lies.

Highlights:

• Market Definition

• Product/Market Fit

• Value Perception & Needs

Capabilities Leveraged:

• Landscape Analysis

• Extrapolated Buyer Needs

• Product Trends & Tracking

• Impact of GenAI

• Monetization Strategy

Case Study

A leading digital media tech company tasked us with analyzing trends in one of their strategic product categories, aiming to identify growth opportunities and fortify their market presence.

The project involved collaborating closely with their executive leadership, product management, and engineering teams to define the market dynamics. Our comprehensive outside-in approach focused on understanding over 75 players and their business models, product capabilities, positioning and messaging. Altogether, uncovered actionable insights to help them navigate the rapidly evolving digital media landscape.

Our analysis incorporated detailed evaluations of product performance, a thorough buyer needs assessment, and product-market fit insights, particularly concerning the impact of generative AI and emerging consumer and semi-professional platforms. With advancements in web-based and mobile technologies transforming user expectations, we identified shifts in user preferences and how incumbent players were adjusting their offerings to address these evolving demands.

Based on our findings, we provided the executive leadership team with a series of POVs that synthesized market trends and signals that – if captured – would enable the company to better anticipate and respond to the transitioning landscape.