Case Study

A leading enterprise learning and development company was grappling with the challenge of differentiating itself in an increasingly crowded marketplace. As the landscape became saturated with competitors offering similar value propositions, the company struggled to communicate what set them apart from the rest. Recognizing the need for clarity and distinction, they engaged our team to craft a new positioning and messaging architecture that could clearly articulate their unique strengths. The project required comprehensive analysis and collaboration with the senior leadership team and key team members across Brazil, Latin America, Europe, and the US.

To establish a strong foundation for the messaging, we utilized the Posture 3-D Framework©️ to scrutinize competitors' major claims based on their Distinctiveness, Defensibility, and alignment with customer purchasing Drivers. Through collaborative workshops with global team members, we analyzed the market dynamics and internal insights, identifying the specific attributes that made the company's content and services stand out. This deep dive led us to recognize that the concept of 'hyper-relevance' — providing content and services tailored precisely to the unique and evolving needs of their clients — was a significant and compelling differentiator.

With a renewed sense of identity and story, they strengthened their market presence, gaining renewed credibility among existing clients and attracting new business by demonstrating unique value.