Case Study

A leader in the K-12 EdTech market embarked on a strategic acquisition of a vendor with an adjacent product category. This acquisition was a crucial part of their expansion strategy but posed a significant challenge: integrating the new product into their existing portfolio without in-house product marketing expertise. To address this, they partnered with Posture to stand up their product marketing strategy and execution.

Our first step involved working closely with their product, sales, and marketing executives to develop a unified positioning strategy that embraced both the legacy and newly acquired product lines. We crafted new messaging that highlighted the synergies between the platforms, emphasizing enhanced engagement and learning outcomes. This included  a comprehensive revamp of client-facing materials and sales presentations, ensuring that the message conveyed was seamless and compelling across all customer touchpoints.

Our deeply embedded approach and seamless long-term partnership with the client ensured the success of the portfolio and the launch of follow-on new products. Ultimately, when our client itself was acquired by a larger multinational edtech, Posture was the natural choice to assist with the integration.  We ensured that the messaging and positioning were aligned under the broader umbrella of the parent company’s extensive K-12 portfolio.