No Experts In AI. The Landscape just changed.
Self-proclaimed AI experts might find their knowledge outdated tomorrow. The digital world of artificial intelligence moves faster than ever, making traditional expertise almost irrelevant.
This reality pushed us to rethink our product marketing approach in the AI space. Posture Consulting's go-to-market strategy challenges conventional wisdom. We understand that AI success doesn't depend on having all the answers - it thrives on asking the right questions and adapting to changes quickly.
The AI landscape is evolving rapidly, which requires the ability to track a shifting landscape, build a dynamic GTM strategy.
AI adoption is booming across industries, accompanied by an expansive set of vendors attempting to capture their share. We’ve all seen the stats: 85% of business leaders worry about falling behind without quick AI adoption. 97% of AI users report positive effects on their goals. Growth keeps accelerating, and investment trends tell the same story. Emergent solutions are defining and refining ways to disrupt a crowded market while incumbents try to reinforce their position with innovation.
So what? Product marketing is now as much about the basics as it is the ability to track and respond in realtime. During a recent AI GTM project we lead, 2 strong players were acquired by 2 other major players within the first 2 weeks of the landscape tear-down, shifting our client’s relative positioning and opportunities to differentiate. It seems the newest ‘P’ is ‘Pay Attention.’
Posture's approach is built around 4 quippy rules:
Our team created four basic rules after years of building successful go-to-market campaign strategies. These rules break away from typical corporate guidelines - they're easy to remember, straightforward, and they actually work.
This is our take on the AI consulting world:
1. Save the drama for yo mama AI consulting works best without drama. Research shows that fear-based business interactions drain energy from creative problem-solving and healthy growth. Our focus stays on solutions instead of sensationalism.
2. Ain't braggin if ya done it Baseball legend Dizzy Dean gave us this rule that fits our philosophy perfectly. Results speak louder than promises. The numbers back this up - 92% of companies see returns on their AI investments, so there's no need for empty boasts.
3. Gotta Add Salt to Make the Sugar Sweeter A pinch of salt makes sweet things taste better, and we believe solutions need this balance too. This reflects our way of giving honest feedback - sometimes that bit of "salt" helps create better results.
4. No Quarter Given, No Quarter Taken Half-measures don't work in today's fast-changing AI world, where 26% of companies already use AI systems widely in production. This isn't about being ruthless - it's about being thorough and dedicated.
These key principles help us put these rules into practice:
We focus on measurable outcomes instead of theoretical possibilities
We build trust by showing our expertise
We balance state-of-the-art solutions with practicality
We deliver complete, practical solutions
These rules are the foundation of our go-to-market campaign plan. They shape how we tackle challenges, work with clients, and deliver results.
Future posts will take a deeper look at each rule. We'll show how they work in specific AI projects and share real-life examples of their effects.