Master the art of AI research for product marketing and competitive intelligence. In this episode, Posture Consulting's Head of Research, Sarah, dives deep into writing high-quality prompts for AI tools like ChatGPT to get the strategic insights you need—not just generic summaries. Learn the anatomy of a strong prompt, common use cases, and the biggest mistakes to avoid to sharpen your competitive edge. What You'll Learn in This Episode: The Power of Precise Prompting: Discover why the difference between surface-level AI output and strategic insight comes down to how you frame your question. The Anatomy of a Strong Prompt: Learn the three essential components: Context, Objective, and Constraints. Example Prompt: "You are a market analyst focused on SAS tools for video editing. Compare CapCut, Descript, and Veed based on key features and user reviews. Focus on publicly available information from the past six months. Summarize findings in bullet points." Actionable Use Cases for Competitive Research:** See specific prompt examples for: Positioning Analysis:** Analyzing competitor taglines, themes, and tones. Product Gaps:* Identifying unique features and opportunities by comparing pricing pages. Hiring Signals: Extracting strategic focus by analyzing patterns in job listings. Content Strategy: Determining content categories and best-performing posts of rivals. Top Mistakes to Avoid: Don't sabotage your research with vague prompts, overloading, subjective terms, or missing context. Bonus Tips: Use follow-up prompts, leverage roleplay, and request specific output formats like tables or SWAT analysis. Is AI going to take your job? No. But the human who knows how to use AI is—so get the competitive edge today! TIMESTAMPS: 00:00 - Introduction to the Posture Podcast 02:08 - Segment: Make It Make Sense - The human role in an AI world 07:43 - Marketing Side Eye: AI Washing 15:08 - Main Topic: AI Research for Product Marketing and Competitive Intelligence 16:20 - Why Use AI: Quick, Efficient, and Fast Signal 16:58 - The Competitive Edge: Writing Better Prompts 18:02 - Tool Focus: ChatGPT (Why we're focusing on it) 19:14 - The Importance of a Structured Prompt 20:45 - The Anatomy of a Strong Prompt: Context, Objective, Constraints 23:12 - Use Case 1: Positioning Analysis 24:20 - Use Case 2: Product Gaps 24:45 - Use Case 3: Hiring Signals 29:28 - Use Case 4: Content Strategy 30:52 - 5 Biggest Prompt Mistakes and How to Fix Them 35:04 - Bonus Tips for All Your Prompts ABOUT POSTURE Posture is a product marketing and competitive analysis consulting company. We created Posture to partner with clients to turn complex dynamics into sustained competitive advantages. Our expertise in strategy, competitiveness, go-to-market (GTM) planning, and sales enablement helps clients tell the right story based on resonant market insights, rooted in their capabilities. CONNECT WITH US Website: posture.consulting YouTube Channel:** @postureGTM \#aiinmarketing AIResearch \#ProductMarketing \#CompetitiveIntelligence \#ChatGPTPrompts \#GoToMarket \#b2bmarketing \#PostureConsulting \#MarketingStrategy