Tools, Tactics, and a Side of Side-Eye Welcome to the debut episode of the Posture Podcast — where marketing gets smart, sharp, and just a little snarky. In this kickoff conversation, Jason (President of Posture) sits down with Sarah (Head of Research) to unpack the real-world tools and frameworks that power Posture's go-to-market strategy and product marketing practice. Whether you're launching a new product or rethinking your competitive edge, this episode is your starter pack. In this episode, we break down: - How to run Landscape Analysis that actually drives strategic clarity - Buyer Needs Analysis that goes deeper than personas - Why "Competitive Research" isn’t just about spreadsheets - The power of Landscape Visualization to unlock internal alignment - What makes a Battle Card win hearts (and deals) - Messaging Architecture that supports multi-channel storytelling - Using "Heatmaps" for signal-based insight - Strategic Pricing - And how AI fits into — and sometimes muddies — all of it!! Subscribe for upcoming episodes where we dive deeper into messaging strategy, Ai competitive research, product launches, and more. #PosturePodcast #GTM #ProductMarketing #MarketingStrategy #B2BMarketing #BattleCards #messaging #AIinMarketing #CompetitiveResearch ABOUT POSTURE Posture is a product marketing and competitive analysis. We created POSTURE to partner with clients to turn complex dynamics into sustained competitive advantages. We help them tell the right story based on resonant market insights, rooted in their capabilities. Our expertise in strategy, competitiveness, GTM planning and sales enablement will benefit you in the same way.