Join Jason and Sarah from Posture, a boutique go-to-market strategy and competitive analysis firm, as they discuss how to plan and execute new go-to-market tactics by learning from other industries and companies. They explore how common tactics around pricing, messaging, and positioning often stay segmented by industry, but how you can transfer successful strategies to new contexts. Learn the five-step method for borrowing ideas from any industry: observe the tactic, extract the underlying strategy, map it to your buyer and context, translate it for the right conditions, and implement it into your brand's story. Jason and Sarah provide real-world examples, including: Hospitality and onboarding: How the hospitality mindset can be adopted into the product onboarding experience, especially for new product categories like agentic AI, by focusing on meeting needs and ensuring a clear, progressive reveal of features. Retail and AI startups: Why AI pricing messaging should learn from the clarity and transparency of retail and basic SaaS pricing models, moving away from confusing units like credits and tokens. * Pet brands and B2B marketing: B2B sales and marketing can adopt the emotional warmth of pet brands by shifting the frame from doom-and-gloom to positive outcomes for the buyer's career and personal motivation. This episode is a must-watch for product leaders, marketing leaders, and product marketers looking to bring fresh, effective strategies to their go-to-market and competitive analysis efforts. This approach can serve as a source of creativity and an unblocker when your team is stuck. Posture can partner with you to work on your go-to-market strategy or provide a market landscape analysis, using this exact framework to unpack competitor strategies and signals.